Assistant Store Manager- luxury Women’s RTW & Accessories brand
Mayfair, London- Boutique store
£45,000 plus bonus
An internationally established luxury fashion brand, celebrated for its modern sophistication and polished, feminine aesthetic. The collections combine sharp tailoring with effortless silhouettes, creating a wardrobe that is both timeless and contemporary. With a strong presence across ready-to-wear and accessories, the brand is synonymous with confidence, quality, and a refined approach to dressing.
Role Overview
The Assistant Store Manager supports the leadership of the store with a focus on precision, discretion, and excellence in execution. This role is instrumental in shaping a considered retail environment where client experience, product, and service are seamlessly aligned.
Working closely with the Store Manager, they ensure the space operates with clarity and purpose — commercially strong, yet refined in its delivery.
Key Responsibilities
- Support the overall running of the store, ensuring operations are executed with consistency and attention to detail
- Drive commercial performance through a measured and strategic approach
- Maintain a clear focus on the client, delivering a highly personalised and elevated experience
- Lead and support the team, fostering a calm, focused, and high-performing culture
- Contribute to the development of team capability through thoughtful training and guidance
- Uphold exceptional standards across store presentation and visual merchandising
- Support the development of a loyal and engaged client base through considered clienteling
- Identify opportunities to enhance store performance while maintaining brand integrity
- Represent the brand with authenticity and quiet confidence
Day-to-Day Responsibilities
- Guide the team in delivering a seamless balance of service, product knowledge, and commercial awareness
- Work in close partnership with cross-functional teams to ensure alignment across product, communication, and operations
- Monitor performance with a focus on quality as well as results, using insight to inform action
- Contribute to the delivery of KPIs through a structured yet adaptable approach
- Support the execution of in-store initiatives and moments that feel relevant and intentional
- Ensure consistency across all client touchpoints, both in-store and in collaboration with wider channels
- Build and maintain relationships with key clients, including VIPs, with discretion and care
Profile
- Naturally considered in approach, with strong commercial instinct
- Able to lead with clarity, empathy, and quiet authority
- Detail-oriented, with a strong sense of ownership and accountability
- Comfortable operating in a fast-paced environment while maintaining composure
- Strong interpersonal skills, with the ability to build trust across teams and clients
- Resilient and solutions-focused, with a forward-thinking mindset
- A genuine appreciation for product, craftsmanship, and the luxury client experience
Additional Information
This role requires flexibility and a willingness to support the wider needs of the business as they evolve.
