Salary: £60,000 - £65,000 + Bonus
Location: London
Job Type: Full Time, Permanent
Four Seasons Recruitment is thrilled to be representing one of the most influential names in modern luxury fashion, a brand celebrated for its refined aesthetic, quiet confidence, and uncompromising approach to design. Known for redefining contemporary luxury through craftsmanship, innovation, and timeless style, this is a rare opportunity to be part of a boutique environment that values individuality, elevated service, and meaningful client relationships.
As Assistant Store Manager, you’ll support the Store Manager in driving sales, leading the team, and delivering an exceptional luxury client experience. You’ll play a key role in the day-to-day running of the boutique, combining strong leadership, operational excellence, and a passion for client relationships.
Key Responsibilities
Team Leadership & Development
- Inspire and motivate the team through strong leadership and clear direction
- Lead the store in the Store Manager’s absence
- Support team briefings, coaching, and ongoing development
- Foster a positive, collaborative, and high-performing culture
- Support recruitment, onboarding, and performance management
Client Experience & Business Development
- Deliver a personalised and elevated experience for every client
- Drive clienteling through outreach, appointments, loyalty building, and new client acquisition
- Build strong relationships with VIP and repeat clients
- Support CRM initiatives and identify opportunities to grow the client base
- Handle client enquiries professionally and efficiently
Operations & Store Standards
- Support the smooth running of daily store operations
- Assist with stock management, replenishment, and inventory control
- Ensure visual merchandising and presentation standards are maintained
- Oversee key back-office administration, reporting, and scheduling
- Maintain a polished and well-presented store environment
Sales & Performance
- Support the achievement of sales targets and KPIs through coaching and team motivation
- Help identify growth opportunities within the team
- Partner with the Store Manager on action plans to drive business growth
- Monitor performance and provide insight into sales opportunities and challenges
Brand Ambassador
- Maintain strong knowledge of the brand, products, and heritage
- Ensure the store consistently reflects the brand image and values
- Represent the brand at local events when required
What Success Looks Like
- Strong sales and KPI performance
- Excellent client satisfaction and retention
- A motivated, high-performing team
- Strong collaboration and product knowledge
- Consistently high store and visual merchandising standards
Skills & Experience
- Bachelor’s degree or equivalent experience
- 4–5 years’ experience in luxury retail management
- Proven success driving sales and business growth
- Strong leadership, coaching, and team development skills
- Excellent communication and interpersonal abilities
- Confident using retail management systems and analysing performance data
- Fluent English required; additional languages are a plus
- Ability to work flexible hours, including weekends and holidays
