Marketing and Brand Manager
Up to £60,000 per year based on experience
London
Our client is a British luxury resortwear and accessories brand that blends timeless elegance with technical expertise in fit.
Today, known for creating sophisticated holiday wardrobes that extend beyond swimwear, offering bikinis, one-piece swimsuits, beach dresses, kaftans, linen separates, and accessories inspired by iconic destinations such as the Amalfi Coast, Mykonos, and the Caribbean.
The brand occupies the premium-to-luxury segment of the market and has developed a loyal following among discerning travellers, celebrities, and fashion-conscious women seeking elegant, investment-worthy resortwear. It is stocked internationally through luxury retailers as well as its own boutiques and online store.
Position Overview
Reporting to the Commercial Director, the Marketing Manager is responsible for the marketing function including the development and execution of strategic marketing initiatives to grow brand awareness, drive customer engagement and increase sales across all channels. This role requires a good understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen.
Key Responsibilities
- Strategy & Planning:
Develop and implement comprehensive marketing strategies that align with the brand’s goals, collections and market trends. - Brand Management:
Oversee all branding to ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms. Creation of the brand book and ensuring all material reflects key brand messages. - Campaigns:
Involvement in pop-up and marketing with key clients, identify brand building partnerships and collaboration opportunities, supporting VIP and client in-store events. - Digital Marketing:
Oversee content creation, SEO, social media, and paid media to drive online traffic and conversions. - Social Media:
Manage social media strategy, planning and execution including IG posts, IG stories, Facebook, LinkedIn & Tik Tok. - Market Analysis:
Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions. - Budget & Reporting:
Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights. - Team Collaboration:
Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints. - Retail Marketing:
Develop VM policy to mirror marketing plan. Ongoing management of store collateral.
Qualifications & Skills
- Degree in Marketing, Fashion Marketing, Communications, or related field is desirable.
- 3 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry.
- Proven success in developing and executing digital and brand marketing campaigns.
- Strong understanding of fashion trends, consumer behaviour, and social media platforms.
- Excellent communication and project management skills.
- Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
- Creative thinker with a data-driven approach and an eye for aesthetics.
