Social Media & Content Manager
Location: Poole, Dorset
Salary: £35,000 - £40,000 (depending on experience)
Four Seasons Recruitment are exclusively partnered with a British premium fashion brand creating contemporary outerwear that combines considered design, technical performance and a distinctive sense of style.
With ambitions to establish themselves as a leading name in premium fashion, they’re building a brand that moves confidently across fashion, culture, travel and lifestyle.
We're looking for a talented and culturally connected Social Media & Content Manager to help shape how the brand is seen, experienced and talked about. This is an exciting opportunity to take ownership of their social media presence, grow the community and bring the brand to life through compelling, distinctive content.
The Opportunity
We're looking for someone who instinctively understands social media, knows what makes great content and has a genuine passion for fashion, culture and premium lifestyle brands.
This is a hands-on creative role with strategic responsibility. You'll lead all social media activity, create engaging content, develop audience and build a stronger connection between the brand and its community.
About the Role:
Content Creation & Brand Storytelling
- Lead the creation of engaging, social-first photography and video content across all social channels.
- Independently capture, edit and produce short-form content, including Instagram Reels, Stories, TikToks, behind-the-scenes footage and product-focused videos.
- Develop fresh and original content ideas that showcase collections, brand lifestyle and wider creative world.
- Support content capture at campaign shoots, product launches, events and other brand activities.
- Identify opportunities for spontaneous, reactive and culturally relevant content.
- Manage content from initial idea and concept through to filming, editing, publishing and performance review.
Social Media Strategy & Audience Growth
- Develop and deliver a social media strategy that strengthens brand positioning, increases visibility and drives audience growth.
- Take ownership of the brands Instagram and Facebook channels, developing platform-specific content strategies to maximise engagement and reach.
- Lead the launch and development of their TikTok channel, establishing its creative direction, content approach and audience growth strategy.
- Stay ahead of emerging trends, social formats and cultural conversations, identifying opportunities that are relevant to the brand.
Community Management & Engagement
- Take ownership of daily community management across all social channels.
- Ensure all interactions reflect the brands tone of voice and premium brand positioning.
- Respond to customer enquiries professionally and promptly, working alongside the customer service team where appropriate.
- Identify opportunities to engage with relevant creators, brands and cultural communities.
- Encourage user-generated content, brand advocacy and organic engagement.
Celebrity, Influencer & Cultural Monitoring
- Proactively monitor social media and relevant media channels for celebrities, personalities and influential figures wearing the brand.
- Track content shared by individuals who have received gifted products and identify opportunities to amplify relevant exposure.
- Work with the Head of Creative & Marketing to identify opportunities to share relevant content, ensuring appropriate permissions and credits are obtained.
- Identify opportunities to strengthen the brands visibility and relevance across fashion, entertainment, sport and contemporary culture.
Performance, Insights & Paid Amplification
- Monitor and report on social media performance, including audience growth, reach, engagement and individual content performance.
- Establish meaningful KPIs and identify opportunities to improve channel effectiveness.
- Analyse content performance to understand which formats, creative approaches and topics resonate most with our audience.
- Provide regular performance reports, insights and recommendations to the Head of Creative & Marketing.
- Monitor competitor activity and developments across the premium fashion and lifestyle sectors.
About You:
- At least 3 years' relevant experience in social media management, content creation or a similar role, ideally within fashion, lifestyle or a premium consumer brand.
- Proven experience managing and growing social media channels, with a strong understanding of audience development and engagement.
- Excellent knowledge of Instagram, Facebook and TikTok, including their audiences, content formats and growth opportunities.
- A proven ability to independently capture and edit high-quality, engaging social-first content, particularly short-form video.
- Experience developing and managing social content calendars across multiple platforms.
- Excellent copywriting and communication skills, with the ability to deliver a consistent and distinctive brand tone of voice.
- Experience managing online communities and developing meaningful audience engagement.
- A good understanding of social media analytics, performance measurement and audience growth.
