Sales Associate

1360485
  • £32k - 35k per year + commission
  • London, Greater London, England
  • Permanent

Sales Advisor – Luxury Accessories Brand
London, UK

About the Brand
Our client is a London-based, award-winning luxury handbag brand with a strong focus on ethical craftsmanship, sustainability and social impact. The brand creates beautifully designed handbags, crafted in Europe using sustainably sourced materials, while supporting charitable initiatives that provide vital healthcare and vaccines to children in need. With a purpose-driven approach at the heart of the business, the brand combines luxury, quality and meaningful impact, fostering a creative, collaborative and inclusive culture.

The Role
We are seeking a passionate Sales Advisor to join the London retail team on a 5-month fixed-term contract, with both part-time and full-time opportunities available. Reporting to the Store Manager, you will act as a key brand ambassador, delivering an elevated and personalised luxury client experience from first interaction through to post-purchase engagement.

You will be responsible for building genuine, long-term client relationships, developing a strong client book and using your product expertise and storytelling skills to bring the brand and its collections to life. Alongside achieving individual sales targets and KPIs, you will contribute to a collaborative, high-performing store environment and help create a loyal client community.

Key Responsibilities

  • Deliver an exceptional and personalised luxury client experience, creating memorable interactions that exceed expectations and encourage long-term loyalty.
  • Build and maintain a strong client portfolio through proactive outreach, appointment booking, follow-ups, event invitations and VIP engagement.
  • Develop meaningful client relationships that drive repeat business, referrals and continued engagement, while accurately maintaining client information within CRM systems.
  • Become an expert in the brand’s story, craftsmanship, materials, sustainability commitments and charitable initiatives, using authentic storytelling to connect clients with the products.
  • Drive individual commercial performance by consistently achieving and exceeding sales targets across key KPIs including conversion, ATV, UPT, CRM capture and repeat purchase.
  • Maximise sales through thoughtful product recommendations, styling solutions and a strong understanding of client needs and commercial opportunities.
  • Support the smooth day-to-day operation of the store, maintaining exceptional visual merchandising and housekeeping standards.
  • Contribute to a positive team culture and support store events, client appointments and brand activations while representing the brand consistently through appearance, communication and behaviour.

Required Skills & Experience

  • Previous experience within luxury, premium fashion or premium lifestyle retail.
  • Strong clienteling skills with experience building and retaining a client book.
  • Proven ability to achieve and exceed sales targets and retail KPIs.
  • Excellent communication and relationship-building skills.
  • Passion for luxury service and delivering memorable client experiences.
  • Strong commercial awareness with a proactive, solutions-focused approach.
  • Positive and collaborative team player.
  • Must have the right to work in the UK.

Benefits

  • Annual leave package that increases with length of service.
  • Enhanced company maternity policy.
  • 50% employee discount, with up to 90% off seasonal sample sales.
  • Complimentary brand handbag upon successful completion of probation.
Sean Rochford Consultant

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