I am working exclusively with a fashion brand.
As the PR Assistant, you will be responsible for implementing the brand’s PR & Influencer strategy.
The Role:
- Placing press orders of salesman samples.
- Preparing media kits.
- During fashion week, organising the sending out and responses to press/show invites.
- Assisting Ecomm team in e-comm shoot preparations, logistics, and model castings.
- Managing press interns, including overseeing their recruitment and training.
- Producing and executing influencer & press gifting programs for sign-off.
- Liaising with stylists on sample availability. Working to distribute those samples to the correct agents and locations.
- Arranging Shipping documents and approving samples to ship from the London studio.
- Keeping a fully up-to-date log of all Press samples on a rolling basis via Fashion GPS.
- Working with Ecomm team to align gifting and placement strategy so the business can monetize these activations.
- Regularly review current stock and ensure the correct up-to-date season samples are in the correct locations (NYC and London) to be able to promote.
- Keeping Press sample racks organized, and archiving previous seasons' samples.
- Strengthening the brand’s network of influencers/brand ambassadors to help promote visibility within key markets.
- Pushing new season in the lead-up to launch to ensure good marketing and content for Instagram and TikTok.
- Monitoring, analysing, and communicating PR results monthly to Creative Directors.
- Producing a weekly round-up for PR and editorial/press and presenting monthly.
- Managing company gifting and FW front-row gifting and dressing.
- Instagram Primary DM’S - Ensuring timely follow-up, effectiveness, and quality in communications.
About You:
- Minimum 1 year of proven working experience in a press role required
- Experience of relationships with media and stylists
- A wide degree of creativity and resourcefulness, with a positive and professional approach.
- Exceptional written and communication skills
- Capable of handling multiple fast-paced tasks, with a strong sense of ownership and the ability to work independently
- Experience acting as a company spokesperson
- Professionally and personally mature person, with excellent interpersonal skills as well as the ability to manage and operate under tight deadlines.
