From Brief to Shop Floor in Four Weeks: Supporting Rothy’s Liberty London Pop-Up Team
Creating a successful retail activation in a prestigious department store requires more than simply filling roles. It requires finding the right people who understand the brand, represent its values, and can deliver an exceptional customer experience from the very first day.
Working in partnership with a fashion and wholesale agency, Four Seasons Recruitment was approached in mid-April to support staffing requirements for Rothy’s Liberty London pop-up. The brief was clear: build a team of confident, customer-focused Brand Ambassadors who could represent the brand within one of the store’s most prominent locations: the Central Atrium.
With candidates required to be fully approved, onboarded and ready to start from mid-May, the project required a fast and focused recruitment process to identify the right people within a four-week timeframe.
Finding the Right People for a High-Profile Retail Space
Rothy’s required 5 Temporary Brand Ambassadors to provide full staffing coverage throughout their one-month Liberty London pop-up, with two to three team members scheduled each day from mid-May through to the end of June.
Located within Liberty London’s Central Atrium, the activation sat within one of the store’s most visible and customer-facing areas. As a result, candidates needed to meet both Rothy’s brand expectations and Liberty London’s high service standards.
The ideal team required previous department store or luxury retail experience, strong communication skills, confidence engaging with customers, and the ability to create a welcoming and memorable brand experience within a premium retail environment.
A Fast, Fully Managed Recruitment Process
With a condensed timeline, Four Seasons Recruitment managed the candidate sourcing and staffing process from initial brief through to the team stepping onto the shop floor.
Our approach included:
- Sourcing and shortlisting experienced luxury retail candidates
- Identifying candidates with relevant department store and premium brand experience
- Coordinating interviews and feedback with the agency partner
- Supporting Liberty London approval processes
- Ensuring candidates were fully briefed and prepared ahead of their first shift
Through close communication with both the agency partner and candidates, the full team was confirmed and ready to support the pop-up within the required timeframe.
Supporting Success Beyond Recruitment
Our support continued throughout the activation, with regular candidate communication and ongoing in person check-ins to ensure staffing levels remained consistent and any challenges were resolved quickly.
By maintaining strong relationships with the agency partner and candidates throughout the project, we helped provide a seamless staffing solution and consistent support on the shop floor.
The success of the project also extended beyond the temporary activation, with one Brand Ambassador being recognised for their performance and invited to continue working with Rothy’s on an ongoing basis within their permanent first-floor Liberty London space.
Delivering Results Under Pressure
Despite the tight turnaround, Four Seasons Recruitment successfully delivered the staffing solution required for Rothy’s Liberty London pop-up.
The result:
- 5 Temporary Brand Ambassadors recruited and approved
- 100% staffing coverage achieved throughout the activation
- Full team ready within a four-week turnaround
- 2-3 Brand Ambassadors supporting the pop-up each day from mid-May through to the end of June
- One candidate successfully transitioned into an ongoing opportunity with Rothy’s permanent Liberty London space
The successful delivery allowed Rothy’s to focus on creating an exceptional customer experience, while Four Seasons Recruitment provided the recruitment expertise, candidate management and ongoing staffing support required behind the scenes.
Building Strong Partnerships Across Luxury Retail
At Four Seasons Recruitment, we believe successful staffing solutions are built on strong partnerships, clear communication and a deep understanding of each brand’s requirements.
By working collaboratively with fashion partners, agencies and retail businesses, we provide tailored staffing solutions that enable luxury brands to deliver exceptional customer experiences in some of London’s most prestigious retail environments.
We’re proud to have supported this successful Liberty London activation for Rothy’s and look forward to continuing to partner with brands and agencies to deliver outstanding retail teams.
Why Four Seasons Recruitment?
At Four Seasons Recruitment, we specialise in connecting exceptional talent with leading luxury retail and lifestyle brands, helping people find roles where they can truly shine.
But we don’t just match CVs to job specs. We take the time to understand people, brands, and what “good fit” really looks like in a competitive market.
Explore our latest opportunities here and follow us on LinkedIn for market insights, career advice, and luxury hiring trends.
