Commercial Director – Global Sales (Omni-Channel)
Contemporary British luxury design and outerwear brand
New York
Core Mission
Build and scale the U.S. business, driving sustainable revenue growth while protecting and elevating a luxury market positioning.
Primary focus on Direct-to-Consumer (DTC) growth, with retail stores and trunk shows as key strategic growth channels.
Key Responsibilities
Commercial Strategy
- Define and execute the U.S. go-to-market strategy across DTC retail (including pop-ups), concessions, wholesale and trunk shows.
- Drive expansion in priority cities (NYC, LA, Miami, SF and other key luxury markets).
- Increase global footprint strategically by leveraging appropriate sales channels and partnerships.
- In collaboration with Founder/CMO, define and accelerate e-commerce growth.
Commercial Performance
- Own the P&L for U.S. retail, wholesale and trunk show channels.
- Set, lead and deliver sales targets; drive revenue growth across all channels.
- Track and analyse KPIs including sales per sq ft, conversion, AOV and sell-through.
Retail Development
- Identify and secure store locations in partnership with real estate agents.
- Negotiate and manage landlord, mall and luxury department store relationships and contracts.
- Lead all store opening processes including design project management, operational setup, recruitment and marketing alignment.
- Oversee store operations including order fulfilment and contractual management.
- Manage stock in conjunction with Planning & Merchandising.
- Uphold visual merchandising standards in partnership with VM consultants.
E-Commerce Growth (depending on experience)
- Develop and execute a North America e-commerce growth strategy in partnership with Founder/CMO.
Wholesale Growth
- Drive selective wholesale and hospitality partnerships that expand global reach.
- Negotiate commercial terms while safeguarding brand equity and luxury positioning.
Trunk Show Development
- Define trunk show strategy in collaboration with the Head of Trunk Shows.
- Balance revenue growth with controlled, strategic expansion and premium partner selection.
Operations & Logistics (depending on experience)
- Oversee U.S. operations and logistics team.
- Manage order fulfilment and 3PL/warehouse partnerships and contracts.
- Own operational P&L management.
Team Leadership
- Recruit and lead Store Managers and Head of Trunk Shows.
- Ensure all contracts, compliance and legal requirements are met.
- Conduct performance reviews and annual appraisals.
- Train teams on luxury service standards, brand storytelling and product knowledge.
Brand Guardian
- Ensure a consistent, elevated luxury experience across all touchpoints.
- Collaborate closely with Creative, Marketing, Merchandising, Customer Experience and HQ teams.
Experience
- 8–10 years’ experience within luxury fashion, beauty, watches, jewellery or lifestyle sectors.
- Strong U.S. retail network and relationships.
- Experience working with HNWI and VIP clienteling.
- Proven track record of launching or scaling a brand.
- Commercially sharp with strong brand sensitivity.
- Passion for product and appreciation of craftsmanship and luxury goods.
- Hands-on leader with both strategic and operational capability.
- Data-driven and numerically confident.
- Experience within a founder-led or start-up environment preferred.
