How to Deliver Excellent Customer Service...

5 mins

A happy, satisfied customer is likely to return and/or tell others about the good experience...

A happy, satisfied customer is likely to return and/or tell others about the good experiences that they had when dealing with you– word of mouth recommendations from friends and colleagues are very valuable. 


This is the most simple and often the most powerful tip for customer service. Smile. Smiles are contagious – usually when you smile at somebody they’ll smile back at you. Do not pretend to smile, or produce a false smile since these are easy to spot and send the wrong messages. Instead relax, gain eye-contact and smile naturally. This will help the customer to feel at ease and welcomed, and you’ll come across as friendly and approachable, setting the scene for a more positive interaction. If you are talking to somebody on the telephone then you can still smile – your voice sounds different when you smile and are happy. Customers are more likely to want to talk to a cheerful person with an enthusiastic personality and by smiling while you talk you can help to project this. 

Make the Customer Feel Welcome 

Use an appropriate greeting to make your customer feel welcome. Customers nearly always have a choice of which businesses and organisations they use, they didn’t have to pick yours and they don’t have to pick yours in the future. Start positively with a warm, sincere welcome; but don’t overdo it! “Good Morning”, “Welcome”, are simple introductions and you can follow up with “How can I help”, “Are you looking for something in particular today” or some other appropriate comment to indicate that you are there to help and that you are happy to help. Continue communicating as appropriate, relax and be as natural as possible – if necessary steer the conversation around the product or service you want to sell. You don't want to come across as being pushy or too complacent so try to be natural and avoid sounding as if you are reciting a script. 


You are unlikely to be able to help all your customers effectively if you don’t listen to their needs. By not listening you can become very frustrating to the customer and may lose a sale or repeat visit. Listen to the customer’s needs, empathise and find the best solutions. 

Learn Your Business 

 Be an Expert Make sure that you know more about your business than the customer does. Be able to answer questions about your business or organisation even if they are not related to your normal field of work. If you don’t know the answer to a question then say so, NEVER lie or make up an answer; if possible find somebody who does know the answer. Don’t be afraid to ask the customer questions that will give you a better understanding of their needs. 

Be True to Your Word 

Only ever offer a customer or client something that you are sure you can give them. It is better not to mention a delivery date and then deliver tomorrow than it is to say you’ll deliver tomorrow and then don’t. Stick to deadlines, make sure you turn up promptly for any appointments and never make promises you cannot keep. If situations change then let the customer know as soon as possible. 

Be Memorable 

For the Right Reasons We tend to remember positive and negative experiences more vividly than average day-to-day ones. Try to make every customer’s experience a positive one that they’ll remember and talk to others about. 

Be helpful, be courteous and polite – give a little extra if possible, even if it is just some advice or extra information about the product they are buying or interested in buying.

Four Seasons Recruitment
Site by Venn