BRITISH couture brand Ralph & Russo has shared its excitement about showing its first-ever ready-to-wear collection at London Fashion Week. The brand, headed up by Michael Russo and Tamara Ralph, is usually a regular on the Paris Couture Fashion Week schedule, but will bring its inimitable signature to the capital where it is based come September 15.
“With London being a cosmopolitan hub, we couldn’t think of a better place to launch our first ready-to-wear offering," said Russo today. "We continue to listen to the demand of our customer and the market, which will continue to fuel the expansion of the R&R product and universe."
It's a savvy move from the brand (favoured by Angelina Jolie) which is celebrating its 10th anniversary this year, during which time it has cemented its reputation as one of the hottest tickets in Paris and the worlds of couture and ready-to-wear to merge like never before in customers' wardrobes. A release from the label this afternoon said that its "first RTW collection will remain true to its brand DNA and heritage whilst expressing itself as an independent extension of the Ralph & Russo offering".
Praise came from British Fashion Council CEO Caroline Rush today, who said that she was "delighted to welcome Ralph & Russo to the London Fashion Week schedule. The craftsmanship behind their couture collection is a shining example of Britain’s artisanal heritage, and I’m excited to see their debut ready to wear collection."
The brand will be one of many new faces at the showcase next month, as Giorgio Armani and Tommy Hilfiger are both slated to join proceedings.
This article is written by Scarlett Conlon and published by www.vogue.co.uk on Wednesday August the 9th 2017