Tiffany & Co Brings New York To London

To celebrate the opening of the new Tiffany boutique in Selfridges London, Tiffany has opened an interactive installation “Fifth & 57th”, giving visitors the chance to experience New York's famous Fifth Avenue, without the expensive plane ticket!

Enter the installation through the doors of a subway car and walk amoungst famous New York building and down hidden side streets immersed by projections and sounds of bustling Manhattan. Pick up a New York-style pretzel from one of the street vendors, or endulge in a coffee served in a classic New York City coffee cup.

Peer into the past with their digital storefront installation where you can view iconic Tiffany window displays created by Gene Moore, a window designer at Tiffany for 39 years.

Inside the store, official Tiffany engravers are on hand to personalise an Tiffany pieces purchased from the new Tiffany boutique in Selfridges.

And what better way to finish your New York trip than a quick stop at Charlie’s (named after Mr Charles Tiffany), a New York-style speakeasy hidden behind a secret door. Order yourself a classic NYC inspired cocktail and sit back and enjoy a host of music acts and DJ’s.

“Fifth & 57th” is free and open to the public until Sunday 12 July at the Old Selfridges Hotel, Orchard Street, London. Opening hours are 12:00–9:00PM and 12:00–6:00PM on Sundays. Please visit the new Tiffany store in Selfridges London to pick up your guide to the installation.