The British Fashion Council Launches Pre-Collections Showcase

On the 15th – 17th June, The British Fashion Council will launch a pre-collection event in order to further support British designers who sell pre-collections, as they believe these collections play a “vital role” in the growth of fashion businesses.

Caroline Rush, chief executive British Fashion Council said: “The designer fashion sector has responded to the demand for collections that fall outside the traditional spring/summer and autumn/winter period with collections that in some cases now account for up to 70 per cent of sales for some fashion brands. It’s important that we celebrate the designers that are selling pre collections in London and make it a date in the diary for press and buyers from all over the world.”

The event called ‘The Hoxton Collective’ in collaboration with The Hoxton hotel in Holborn, will host a showroom of curated pre-collections from ready-to-wear designers including Alexander Lewis, Huishan Zhang, Marques’ Almeida, Phoebe English and Zoe Jordan.