Retail Reaps Royal Rewards

Over the past few weeks the world has been gearing up for the arrival of the new Royal baby. As news finally broke early on Saturday morning that the Duchess of Cambridge had arrived at London St Marys Hospital, crowds and press started to gather outside the Lindo Wing in anticipation...

Her Royal Highness Princess Charlotte of Cambridge was born at 8.34am on Saturday 2nd May, and as news spread of the safe arrival, the media quickly shifted their focus. What would the Duchess wear upon leaving the hospital and when introducing the new Princess to the world? They did not have to wait long to find out!

The beautiful Kate Middleton left the hospital at around 6pm, looking absolutely flawless wearing a bespoke Jenny Packham dress. Within moments the silk shift dress had gone viral, with pictures of the elegant couple and their new Princess being shared all over Twitter, Instagram, Facebook and beyond.

The British designer Jenny Packham also got involved, tweeting: “Congratulations to The Duke and Duchess of Cambridge on the birth of their baby daughter. The Duchess wears a bespoke silk shift dress with buttercup print. JP x'’

Packham is a firm favourite of the Duchess of Cambridge. She has worn her elegant yet innovative pieces on a number of occasions; with my personal favorite being the shimmering sequined gown which Kate wore to the 10th annual ARK Gala Dinner, back in 2011.

As a result of the world has gone mad for all things Jenny Packham, with the brand expanding ferociously over the past few years. The designer now has boutiques in London, Paris, New York and even Hong Kong, as well as a number of concessions within some of the globes best loved department stores including Harrods, Neiman Marcus and Bergdorf Goodman.

However, it is not just the Duchesses’ wardrobe which is admired. Despite Princess Charlotte only being a matter of hours old, the world was just as keen to learn what and who she would be wearing for her first official introduction.

In line with royal tradition the gorgeous Princess was wrapped in a pure wool, white shawl made by the family business GH Hurt & Son Ltd in Nottingham which has already sent a surge of online searches and sales for baby blankets and swaddling clothes.

Looking back to when Prince George was born the same influx of interest sent manufacturer Aden + Anais, who produced Prince George’s shawl, into frenzy, receiving orders for over 5000 shawls in just one week.

Prince George was seen meeting his little sister Princess Charlotte for the first time, and he looked the definition of a British Prince wearing a navy blue knitted cardigan and matching socks. His outfit came from the independent children's clothes shop Amaia in Chelsea Green, which is said to be a firm favorite of Kate’s when choosing pieces for her now two children.

The Centre for Retail Research has today predicted a boost of around £80m to retail sales as a response to the new Royal arrival.

No doubt Jenny Packham, GH Hurt & Son and Amaia will be just three of the many retailers to benefit over the coming weeks!

From all here at FSRL, we send huge congratulations to the Duke and Duchess of Cambridge on their arrival Princess Charlotte.