The Magic of Christmas

Christmas encompasses many different things to us all; whether it’s shopping, carol singing, parties, roasting chestnuts, midnight mass, winter wonderland, snow (fake and real!), the giving and receiving of gifts, stockings, mince pies, the birth of Jesus, father christmas, holly, mistletoe, office party capers, Noddy Holder songs (!), holidays, too much food ... well the list could go on and on.

One of things I look forward to though most is checking out some of the most iconic stores Christmas window displays. This year has been no exception with a vertible feast of colour, drama, creativeness, glitz and glamour that has had me standing sucking in every single beautiful detail of the scenes and sets put together to delight us this holiday season.

Selfridges put together their theme of ‘Journey to the Stars’ across the 12 windows of its Oxford Street store, London. Truly inspired and so fitting to be able to depict the different star signs with such innovative elements.

Meanwhile over at Harrods, windows have been designed to replicate theatre sets with last year’s campaign star, Peter Pumpernickel, the toy mouse making an encore appearance. However, surely the best part must be the huge gingerbread house that took 33 hours of baking, 20 hours of hand-piped sugar detailing and is over 4 feet tall. Let me be around when they dismantle that one, please!

And then last, but no means least, my favourite. Harvey Nichols’ Studio 54-themed windows, drawing inspiration from the iconic 70’s nightclub as well as the catwalk shows. According to their Head of Visual Display, Janet Wardley, dressing the windows required no fewer than one million glitter flakes, 300,000 sequins, 15,000 gift bozes, 620 mirror balls and 540 baubles to create. They should be hosting a pavement New Years Eve Party as we count down to 2016 and look forward to next year’s themes and Magic of Christmas again.

For further Christmas window glory in the context of this digital age, check out this article on Business of Fashion:
http://www.businessoffashion.com/articles/intelligence/in-digital-age-holiday-windows-still-drive-sales