Swedish Fashion

Sweden is not only known for IKEA, Swedish meatballs, ABBA and Skype. This country’s fashion community is well established and have brands that are growing internationally just like H&M did in 1964. I have listed a few of my favourite designers that are definitely worth looking out for.

Acne Studios

Thanks to their stylish collections and stores worldwide they have  built a strong name. With headquarters in Stockholm, Acne Studios also have beautiful flagship stores in fashion cities such as New York, London, Paris, Berlin, Tokyo and Los Angeles. Acne is growing bigger and it’s something to be proud of as a Swede. Acne stands for Ambition to Create Novel Expression; this Swedish brand is all about the layers, prints, sportswear details, and a lot of black. Rihanna and Alexandra Chung are two of many celebs who adore this Swedish brand.

Filippa K

This Fashion retailer is named after the founder Filippa Knutsson. If you are into classic timeless pieces, then this is the brand for you. With its simple design and high quality, Filippa K is definitely all about the basics. Encompassing collection for both Men and women, with a very natural color palette, this is a really cool reflection of Scandinavian minimalism.

Oscar Jacobson

A mix between the British heritage, Italian art and their own touch of Scandinavia. This should be a fairly accurate summary of this beautiful brand. They are focusing on making their collections feel and look as clean, rustic and handmade as possible by tailoring the old way. With 3 different collections; Oscar Jacobson Golf, Oscar Jacobson Man and Oscar Jacobson Leisure, they are all able help Men who are looking for a more 'sophisticated look'. If you’re ever in Stockholm this is a store to visit, whilst in the UK, House of Fraser is offering a small collection.

Björn Borg
This international brand is named after the former professional tennis player and is making underwear and sportswear to make you feel active and attractive. The brand is recognized for high-quality products and creative and innovative design. It offers bold prints and colours as well as a line of classic models. Even though underwear and sportswear is the main focus, Björn Borg is also producing eyewear, bags, footwear and fragrances. 

Ida Sjöstedt

This fashion designer graduated from London College of Westminster in 2000 and started her label the following year. She’s now one of Sweden’s biggest designers combining beautiful wedding dresses to ladies RTW. She even had the unique opportunity to design Princess Sofia of Sweden’s wedding dress earlier this year! I believe that Ida Sjöstedt is the queen of romantic and beautiful designs.

Tiger of Sweden

This Scandinavian brand offers high quality materials and has had an extremely strong growth in recent years with stores in over 3 continents. Tiger of Sweden offers 3 different brands; Men, Women and the Jeans collection, all providing competitive prices. You can definitively find a wide selection of beautiful dresses, suits, leather bags and essential basics for an everyday wardrobe. Nothing will go wrong when you wear a suit from Tiger of Sweden...

Cheap Monday
This Swedish clothing label with its monochromatic skull as a logo has become the brand’s biggest trademark. It is recognized in more than 35 countries and in approximately 1800 stores all over the world. The brand is using its quirky designs to expand their collection. If you are looking for a pair of black jeans, you will not be disappointed and you will truly understand the phrase “fits like a glove” when you try them on!

Larsson & Jennings

This contemporary watch brand is combining Swedish minimalistic designs with classic British aesthetic. These unisex luxury Swiss-made watches are mixing the culture from both Stockholm and London. It is an exciting and unique product on the market with its handmade leather straps, crystal sapphire glass, clean dials, milanese mesh and sport influenced straps. I absolutely love their design as it will make your arm wrist look unique and trendy for around £200 pounds.. I think that’s a pretty good deal!