When we heard that British accessories brand Anya Hindmarch was setting up a temporary mini-mart-themed boutique on London’s Mount Street, we couldn’t wait to pay a visit!
Tying in with the theme of her AW14 catwalk collection, the mini-mart features a black-and-white checkerboard floor and primary colour palette to enhance the mini-mart atmosphere. Handbags are displayed in shopping carts next to refrigerators of cans and fruit. You can even pick up an ice cream for 99p in reference to the traditional British treat, and the fact that the store address is 99 Mount Street.
The pop-up store perfectly reflects Hindmarch’s blend of luxury and humour, and popular items include her Frosties Maxi Featherweight Ebury, featuring the same image of Tony the Tiger which can be seen on the wall of her store.
Anya Hindmarch’s pop-up store will be open until September and we think it is definitely worth a visit!
Vanessa with her ice cream and cookie.