FSRL Working With Fragrance Brand Jo Loves

We are really excited to be working with a new client, Jo Loves, the fragrance brand by UK based fragrance designer Jo Malone.

We went to visit her Elizabeth Street boutique, the place where Jo’s love of fragrance began 30 years ago when she worked as a florist on the same street!

The store is designed to be like a brasserie, with a red glass bar in the middle where you can sample her beautiful products. You can get a hot tagine of bath cologne, a shot of shower gel, or why not treat yourself to a pomelo martini?

The Jo Loves brand debuted in November 2011 with four fragrances—Pomelo, Green Orange & Coriander, Orange Tulle and Gardenia, and she has now created a Flower Shop collection to celebrate her return to her roots.


So next time you’re in Belgravia make sure you pop in to experience the wonderful boutique for yourself. Jo Loves is at 42 Elizabeth Street, SW1, or visit her website joloves.com



Chloe couldn't resist a bottle of our favourite Jo Loves scent - Pomelo.