Have you ever dreamed about sitting in the front row at Fashion Week? Well you better start saving, because now you can buy that dream!
On 26th July front row tickets to the Fendi, Prada and Giorgio Armani shows in Milan are to be auctioned off by New York’s Watermill Centre, with bids starting at $25,000 (£14,700), and front-row tickets to the Miu Miu show in Paris for a starting bid of $10,000.
Alternatively if you can’t wait for the auction, the package (which includes two tickets to each Milan show as well as backstage access at Fendi) can be purchased prior to the auction for a 'buy now' price of just $95,000 (£55,000).
The value of this package has been estimated as being priceless, so how much would you be willing to pay?
We’ll certainly be looking out for who is sitting in the front row next season!